Hamlet, Insane or Not insane - Free Essay Example

Sample details Pages: 3 Words: 851 Downloads: 2 Date added: 2019/10/10 Did you like this example? Different hypotheses can be brought forth in the efforts to discover the truth behind whether Hamlet was insane or not. Among the hypotheses are; That he was sane all through but he only faked insanity for the success of the play; that Hamlet was less concerned with the insane part but more to his interview with the Ghost; That lack of sound mind was partial in Hamlet though it was only discovered with time during the play, (Allen and Joseph, 6). Therefore as per these hypotheses outlined, though they look more like assumed, it’s good to first analyze opinions of individuals who had presented their views earlier before. Don’t waste time! Our writers will create an original "Hamlet, Insane or Not insane" essay for you Create order Therefore, a doctor brought forth the fact that â€Å"the dignity of any line of reason is hindered by certain interruptions of a disease. Throughout his talk together with Polonius, the style he mostly used in his speech, to a greater extent, it was highly suggestive of his and kind of convincing that he was really insane. According to Dr. Ray, â€Å"bad dreams â€Å"as he notes with Hamlet are among the signs of upcoming sense of insanity, therefore, how he behaves while talking to Ophelia, there is a sign of an interesting feature in something that to some extent is brought about by insanity over an influences by the heart and where the chains brought about by the heartfelt love are purely dissolved irrespective of the fact that it continues among men, (Mack and Maynard, 23). Also, â€Å"Dr. Bucknill points out relative to similar issue that Hamlet’s behavior in the play â€Å"is combined with faked mind unsoundness and the generosity of passion. According to Doctor Conolly, together with other things contributing to Hamlet’s behaviors to secrecy and the signs of insanity which can be recognized by any physician intimately equipped with the information on how insanity begins, to the flightiness where on almost all circumstances, Hamlet’s speech is affected and slowly to the continuity of the hindrance like it’s explained by one of the fellow characters in his mode of talking while trying to convey the seriousness as it is displayed by a person with unsound mind within a short period and as well to the spendthrift and unsettled behavior, lack of sleep, strange dreams, Ophelia’s efforts to convince about his insanity and   anxiety as the two may relate and appear in an unsound mind person. However, away from the belief brought about by these experts though I can’t set my ignorance against their established knowledge about the issue of insanity, I really agree with their explanations brought out to prove how the insanity in question is being conveyed but yet disagree with the remarks they came to arrive at. This is because Hamlet declared his intention of assuming â€Å"an antic disposition†, this is conveyed in the conversation by his mother assuring her that he will only be mad in craft. Also, in the trial he suggests so that people will prove sanity, may however seem useless in judging this issue of his insanity, (Allen and Joseph, 6). But, the fact that Shakespeare, the author of the play has influenced many into believing that the unsound mindedness of Hamlet is something very small as compared to his outstanding talent in the works of acting plays. The fact that he could comprehend things very quickly and accurately with the unsound mind in its diffe rent levels, then nothing could hinder him the ability towards assuming all those phrases. Another incident where Hamlet’s insanity is manifested is while he was conversing together with some other two actors as they had suddenly returned without his knowledge. Their finds Hamlet unaware and as a strange occurrence where he abruptly assumes that they had been sent by the king and who he doubted was behind the whole issue. Therefore, while they were in his presence, he has to play somewhat a different role, (Mack and Maynard, 23). He first ascertains whether they have been set to spy against him and therefore without much strain, the completely confuses them with the impression of his ideas and in the way he makes irrelevant observations from time to time. In conclusion, I have therefore come to consider the question whether Hamlet, though not insane from the onset, assumes such a behavior after they are through with acting a certain part of the play and thereafter, whatever remains is the flashbacks that actually he was initially not of unsound mind neither by reality nor by pretense. Therefore to my opinion, it shows how Hamlet was not mad but assumed the character so as to see the success of the play and to clearly bring forth the intended message perfectly. Something which brought about contradicting discussions on the fate of his sound mindedness. It is always obvious and acceptable for one to change character to behave in a way that may leave the audience wondering about their state if they knew them before, this is done so as to exactly bring on board the type of character intended for the play to achieve its goals as per the prevailing public demand.

Essay On Home Remedy Solutions For Natural Tooth Whitening

Home Remedy Solutions for Natural Tooth Whitening What if you can’t drop hundreds on professional teeth whitening? Here are some common home remedies that might help: Activated Charcoal Activated charcoal is an absorbing product used to trap toxins inside the body, it can help whiten your teeth by binding to things like tannins that stain teeth and leave them yellow or brown. To whiten your teeth naturally with charcoal, wet a toothbrush and dip into powdered activated charcoal. Brush teeth as normal, paying special attention to areas showing the most staining. Sip a bit of water, swish through mouth thoroughly and spit. Rinse well, until spit is clear. For best results, brush your teeth with activated charcoal two to three times per†¦show more content†¦It’s also capable of providing natural protection against gum diseases like gingivitis and periodontitis. This inexpensive home remedy works because its a mild abrasive and scrubs away stains instead of bleaching them out. But Stanton notes that using this too often can wear down the enamel of your teeth. Some people report success in using a mix of hydrogen peroxide and baking soda. However, Nock advises using a toothpaste that includes those ingredients so you know you’re getting the right mix of chemicals to safeguard dental health For another way to use this product, mix a small amount of hydrogen peroxide with a small amount of baking soda in order to make a paste that helps remove more plaque from teeth. A review published in the Journal of Dentistry found that â€Å"results from the five controlled clinical studies on over 270 subjects consistently demonstrate that Arm Hammer baking soda dentifrices enhanced plaque removal effectiveness of tooth brushing to a significantly greater extent than the non-baking soda dentifrice products.† (5) Results from measurements of patients’ tooth surfaces (such as facial, lingual, proximal and gingival surfaces) also demonstrated statistically greater reductions in mean plaque scores when using baking soda compared to when using baking soda-free products. To use these products safely to whiten your teeth, brush your teeth as usual first, making sure to reach the back of the teeth too. Baking soda is a gritty substance like

Clinical Cycle for Hip Fracture in Elderly-Free-Samples for Students

Question: Discuss about the Clinical Reasoning Cycle for Hip Fracture in Elderly. Answer: Introduction The second highest causation of morbidity and mortality rate amongst the general population is observed to be falling, succeeding road related accidents. Major injuries and mortality rates are caused by severe cases of falling and in other cases the patients become incapacitated, burdening their family members and community members (Grivna, Eid Abu-Zidan, 2014). The Centres for Disease Control and Prevention (CDC), published records that show head and bone injuries are now a major cause of hospitalization caused by falling. Over 700,000 people annually get admitted in the hospital due to falling with head and hip fractures. More than 95% of hip fractures, additionally are caused due to falling, more often in women than men (CDC, 2016). According to the estimation provided by world health organization (WHO), 28-35% of falling occurs in geriatric patients, over 65 per year (WHO, 2016). It is estimated that the worlds geriatric population is increasing faster than the young population, reaching 841 million in 2013. This rate has quadrupled its value after 1950. Census estimation showed that, by 2050, the geriatric population will multiply three times, increasing the rate of falling amongst them and if preventive measures are not undertaken in time. This will increase the burden of care in healthcare facilities (United Nation, 2013). The process of clinical decision making cycle is described as the process by chich the nursing staff will deicide from options of planning which is relevant to the patient. The individual decisions are different depending on patient situation (Thompson, Aitken, Doran Dowding, 2013). Component of decision making is based on a model approach called DECIDE. The model adheres to understanding of the problem, setting criteria, alternative analysis, identification of the best suitable option, care plan development and evaluation of the decided plan of care. It is important to focus on decision making to establish as a nursing staff quickly affecting the care for patient and receiving safe outcome for patient (Guo, 2008). The paper discusses the risk related to falling association with fractures and injuries in geriatric patients, comparing the HAAD and JCI guidelines of standard practice relevant to the issue, demonstration of clinical reasoning cycle understanding, application of the cycl e relevant to the situation and providing recommendation as well as interventional techniques to minimize the risk of falling, followed by a conclusion. Fall related fractures and risk factors The definition of fall, given by WHO is unintentional event where the person will come to rest in the ground or the floor excluding the intentional change of position to rest in the furniture (WHO, WHO global report on falls prevention in older age, 2007). Geriatric patients who live in care homes of nursing facilities have more tendencies of falling than others living with a community (WHO, WHO global report on falls prevention in older age, 2007). There are four dimension of risk factors associated with falling which are related to biology, behaviour, socio-economy and environment. Factors affecting biology are risk factors which cannot be improved in geriatric patients over 65 years, cognition, physical ability as well as chronic diseases. Influence of behaviour is dependent on external factors like substance abuse of drugs and alcohol, sedentary lifestyle and footwear issues. The third dimension is related to factors influencing environment, associated with other factors like wet floors or staircases, dim lights, rough and bumpy roads and footpaths et cetra. Lastly, the factors influenced by socio-economic factors, like less income in family, illiteracy, health care inaccessibility, lack of housing and interaction with other people (WHO, WHO global report on falls prevention in older age, 2007). Hips fracture is commonly associated with light-headedness complaint from the fall patients along with posture instability and distress. It was observed in a sstudy in 2013, Brazil that light-headedness was a common complaint among 45% of geriatric patients and amongst them women were reported to be 71.6% (Suzana Albuquerque de Moreas, Wuber Jefferson de Souza Soares, Eduardo Ferriolli Monica Rodrigues Perracini, 2013). The HAAD standards and Joint commission international (JCI) regarding geriatric patients are discussed in the following section HAAD and JCI standards The governing body of HAAD amongst the sectors of healthcare is present in Abu Dhabi. The facility has the aim to provide excellent healthcare facility to the population and revive their safety. The JCI on the other hand strives to achieve improvement on the quality of care and sfety of the patient in healthcare facilities. Their standards of guidelines number six state that to minimize the risk of safety of patient goals are to be set to prevent falling incidents. The JCI, 2015 published sentinels to alarm the risk factors associated with falling in a health care settings. Credibility of such incidents are to be taken by the authority (Zhani, 2015) Clinical reasoning cycle The definition of clinical reasoning is as follows, process whereby nurses will collect cues, process the information, identify the problem and patient situation, plan and implement the interventions, evaluate the outcomes, reflect on and learn from the process. the importance of clinical reasoning is relevant to nursing to improve the patient conditions and achieve better outcomes. Early recognition of condition is facilitated by clinical reasoning cycle application as well as minimizing the risk that can jeopardise patient outcome. Combination of more than one standard is possible using this cycle (Jones, 2013). The following paragraph describes the steps associated with clinical reasoning cycle. Consider the patient situation The case study is about a patient named Mrs. S. Mariam, who is 70 year old. She was admitted in the emergency unit in 2 May 2016. The cause of admission was because she has slipped and fracture her pelvic on the left while inside the house. The patients daughter informed that Mrs. Mariam had been facing light-headedness for three months prior to the incident and her admission. The patient has a previous history of hypertension but no history of surgery. Mrs. Mariam is currently wedded, dwelling in Abu Dhabi along with her husband and family whom she is very close with. Collect cues / Information This stage of clinical reasoning has three segments that is required to be followed. The foremost segment is to review the information at hand. The patient has a medical history of hypertension for the past 25 years. She complained of having dizzy feeling but neglected it for the previous three months along with cerumen impaction in both ears. Analysis of vital signs of the patient showed that her blood pressure (BP) was 150/70 and pulse in the periphery was 88 beats per minute (BPM), respiratory rate of 16 breaths per minute and oxygen saturation (SpO2) of 99%. The patient is currently taking 5 mg of amlodipine to treat her hypertension, 16 mg of betahistine for treatment of vertigo, for cerumen impaction treatment, she takes docusate, 40 mg enoxaparin for anticoagulation. 0.5mg alprazolam for sleeping and nalbuphine 10 mg as needed. On the 1st of march 2016, the patients blood test was taken which reflected that her red blood cell count was quite low; 3.14, haemoglobin was 81, hema tocrit count was 0.250 mean corpuscle volume- 79.6, mean Hb corpuscle- 25.8 and mean platelet vlloum was 12.3. the x-ray scan was done for femur, spine lumboscaral, pelvis and hip on the right side on the 2 May 2016. Analysis of the report showed presence of fracture in the intertrochantric femur and lumbar scoliosis on the right side. Surgery was decided to be done on the 3 may 2016 on the left side femur utilizing Intermedullary (IM) nailing method. Preceding the operation the patient was observed to high BP and Hb count decreased from 8 to 7. The patient was administered with two units of blood bag that same day. A second round of blood test was done on the patient to understand the cause of Hb declination that became 10g/L after blood transfusion. Physiotherapy was recommended to the patient for managing ache, complication aversion and exercise. The next step is to accumulate fresh data, after assessment the patient signs of proper cognition and her Glasgow coma score were 15/15 . Mephore dressing covered her right leg which underwent surgery and she read 20 on Braden scale. The morse scale showed her risck of falling was 70 and her 20 canula gauge was placed in the right hand which is covered with crepe bandage along with Foleys catheter insertion. The Wong Baker faces scale showed 4/10 pain score. The last segment is the recollection of found data; Mrs. Mariam, risk high from falling with a Morse score of 70. She showed anaemic symptoms due to lowering of components of blood. She had high blood pressure postoperative condition along with normal pain threshold, cooperative and stabilized vital signs. Process Information This stage with regard to the patient situation is considered to do interpretation, discrimination, relation, inference, matching, prediction, and analysis. Interpretation; except the MPV, all other blood components like Hb, RBC, Hct, MCH and MCV were found to decrease. This shows that the patient was showing anaemic symptoms. The Morse fall score showed that it was very risky for Mrs. Mariam to fall but Braden score was normal. Considering that the patient underwent surgery, the pain score was plausible. Discrimination; the immediate priority is to lower the Morse fall score, vertigo and pain score. Relation; cerumen impact could be the result of vertigo and light-headedness in the patients case. Pain can induce high BP. Inference; in light of the recent events, it can be inferred that the patient is to be kept under strict monitoring to avoid any postoperative complication or issues related to prolonged bed rest. Reassessment is important to check for pain threshold to ensure prope r medicine efficacy. Physiotherapy rehabilitation was recommended to her by the doctor. Matching; comparing with another similar case of a female patient showed same postoperative symptoms but did not undergo IM. Although the operation was successful, the showed anemic symptoms and high BP along with a development of fall anxiety. Prediction; it is essential to ensure effective pain management as to avoid wound healing delay, immobilization repercussions like ulceration, deep vein thrombosis. Blood transfusion is referred if other signs of blood loss are noticed. A research conducted in 2014 by the World Journal of Orthopaedics (WJO), shows that anaemic symptoms, loss of urine retention, pressure scars, hospital acquired pneumonia, DVT, cardiac arrhythmia and postoperative delirium along with gastrointestinal bleeding is common is cases of hip fracture surgery (Carpintero, Caeiro, Carpintero, Morales, Silva Mesa, 2014). Identify Problem It is essential to bring about all the clinical data to formulate a summary of the patient condition. The three primary diagnosis of nursing was carried out keeping the patients age, gender and family support. Diagnosis for pain management is the first priority with respect to the condition of the surgery and pain score report along with motor skill assessment, nutrition, sleep assessment and administration of analgesics repeatedly. The next diagnosis is to provide physiotherapy to improve the patients mobility post surgery and check for ache manifestations along with motor skill assessment. The third diagnosis is to avoid falling risk post surgery, light-headedness which is common for people her age. Establish goals It is necessary to make sure that the patient suffers no lingering post surgical ache, immobilisation issues, complications, wound healing delay, health restoration and dependency issue, activity assessment, cognition assessment and to make sure patient is aware of the repercussion of old age falling to avoid further complications. Take an Action My preceptor and I thought through interventional method that could be undertaken which would help the patient safety. The PQRST technique was applied to assess the pain which was also the foremost intervention to improve the patients health. Risk factors that would enhance the pain were assessed; sharp aching sensation radiating in the entire right limb (4/10) was initiated when the patients position was shifted. Additionally, preventive measure to avoid falling was implemented with regards to the recommendation of HAAD policy. The measures were; lowered position of the bed, elevated side rails, personal items and calling bell kept within hands distance to the patient, night lights provided and the bed-wheels were locked. Constant monitoring of vital signs was maintained as per the norms of the hospital. Administration of analgesics to manage pain, enoxaparin for anti-coagulation to avoid DVT, amlodipine for BP regulation was provided. Physiotherapist was able to mobilize her using wheel chair and prevent complication. Evaluation The nursing goals were partially fulfilled before completed before discharge planning was commenced. The patients pain level was null at resting phase but reached with 2 when mobilised. She was discharged with consent and referred to a care facility. Patient and her family were engaged throughout the care plan and were taught about the condition during discharge to ensure no medication or patient safety occurred post discharge. They were also informed about the common physiological malfunctions that elderly people go through to help care for her more precisely. Reflection I will be using the Rolfe reflective model to express my thought regarding the case study and answer three main questions: What?, So what? and Now what?. Answering to the first query; Mrs. S. Mariam is a married elderly 77 year old woman living in Abu Dhabi with her family who fell own at home anf got a fractured pelvis. She has admitted to the facility and diagnosed with extracapsular hip fracture on the right side and a medical history of hypertension which persisted for more than 25 years. My preceptor and I were the designated nurses given to take care of her. I tried to maintain her safety and applied preventive measures against falling along with nursing support o reduce her distress. I tried the application of massage in the affected area and spoke through her care to reduce pain and distress non-pharmacologically. The act was appreciated by my preceptor as according to her emotional support helps patients overcome their recovery faster. I was empathising for her situation and provided pain medication along with emotional support. Answering to the question So what?; If I had let the patient carry on suffering with her pain, she would have been unable to receive slumber, move properly and intake less food. All this would have affected her condition and the healing span would have been lengthened. Thirdly, Now what?; I received praising from my preceptor who pointed out that my care plan for her was successful as we were regarded the norms of the HAAD guidelines for patient safety and helped her calm her aching sensation that lead to her proper motor functionality like using the toilet, eating and getting used to the wheel chair et cetra. The only dispute worth mentioning was the inefficiency of the nursing team. The workload could have been reduced if the fellow staffs cooperated to reduce pressure. Good team work would have helped the patient improve faster in a safer manner. Recommendations Keeping a goal to achieve patient safety ensures better health concern and minimizes the risk of hospital readmissions amongst the old aged people. Patient safety should be the focus of the care plan along with including the family ensures improvement of patients quality of life. Patient as well as family education is important to ensure no disparity in the support system. Encouragement should be provided to care givers to note down the implication of adverse threats, which would help the care facility opportunity to provide proper assessment and improve acre management in times of error. Contemplation, foreseeing and double checking is importance before any decision is made so as to reduce patient safety risk. Conclusion Summation of the discussion, provide insight that the primary reason for hospital admission is falling. Women are commonly observed to be admitted in the hospital than men, when it comes to hip or bone fractures. Geriatric show a common reasoning for hospital admission that is light-headedness along with other risk factors as a resultant of falling anf other bone injury. Clinical reasoning along with good decision making skills provides accuracy in care planning in hospitals which minimizes rate of falling or other similar incidents. References Carl Thompson, Leanne Aitken, Diane Doran Dawn Dowding. (2013). An agenda for clinical decision making and judgement in nursing research and education. International journa of nursing studies, 50, 1720-1726. CDC. (2016, January 20). Home and recreational safety. Retrieved on March 23, 2016, from Centers for disease control and prevention: https://www.cdc.gov/homeandrecreationalsafety/falls/adultfalls.html Guo, K. L. (2008). DECIDE: A decision-making model for more effective decision making by health care managers. Lippincott nursing centre, 27 (2), 118-127. Jones, L. (2013). Advanced clinical decision making. Australia : Pearson. Michal Grivna, Hani O Eid Fikri M Abu-Zidan. (2014). Epidemiology, morbidity and mortality from fall-related injuries in the united arab emirates. Scandinavian journal of trauma, resuscitation and emergency medicine, 22 (51), 1-7. Nations, U. (2013). world population ageing. New York: United nations department of economic and social affairs. Pedro Carpintero, Jose Ramon Caeiro, Rocio Carpintero, Angela Morales, Samuel Silva Manuel Mesa. (2014). Complication of hip fracture: A review. World journal of orthopedics, 5 (4), 402-411. Suzana Albuquerque de Moreas, Wuber Jefferson de Souza Soares, Eduardo Ferriolli Monica Rodrigues Perracini. (2013). Prevalence and correlates of dizziness in community-dwelling older people: a cross sectional population based study. Biomedical central geriatrics, 13 (4), 1471-2318. WHO. (2016). Violence and injury prevention. Retrieved on March 23, 2016, from World health organization: https://www.who.int/violence_injury_prevention/other_injury/falls/en/ WHO. (2007). WHO global reporton falls prevention in older age. Switzerland: World health organization. Zhani, E. E. (2015, September 28). New sentinel event alert focuses on preventing patient falls. Retrieved on March 23, 2016, from The joint commission: https://www.jointcommission.org/new_sentinel_event_alert_focuses_on_preventing_patient_falls

Premium Chocolate in UAE

The final customer has always been the target for any product or service brought to the market (Macaulay 123). Such explains why businesses carry out campaigns aimed at creating awareness and brand recognition as a means of increasing the amount of company sales.Advertising We will write a custom assessment sample on Premium Chocolate in UAE specifically for you for only $16.05 $11/page Learn More For this reason, it is important for businesses and organizations to make sure that their goods and services are customer-oriented. Nonetheless, the focus of a company’s ideas on customer orientation ought to include all the latest developments and improvement on the product. Such considerations ensure that the product or service adequately meets the needs of the end consumer (Belliveau, Griffin and Somermeyer 12). In addition, any product that is available in the market should ensure that it has featured all manner of innovations in terms of promotions and distribution approaches with the aim of succeeding in large market share. Case Study: Premium Chocolate in UAE Considering the case of chocolate consumption in United Arab Emirates, it is evident that the satisfaction of the final consumer is necessary. As such, this has an implication that customer satisfaction is an essential factor that chocolate manufacturers put into consideration before dispatching their chocolate brands into the market. However, Macaulay (113) points out to several creative ideas that Premium chocolate manufacturers in UAE can adopt to ensure that they develop and improve their chocolate. Such approaches are aimed at boosting the customer care. However, most of the times such ideas are affected by the emerging trends in consumer behavior. Creative ideas for Premium Chocolate Development and ImprovementAdvertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The tast e and preferences of the final consumers play a significant role in determining the market share of a particular organization’s product or service. For this reason, organizations ought to make sure that they are aware of the needs, taste, and preference of their customers. Such knowledge has been cited by Macaulay (113) as significant in developing measures aimed at improving the level of consumer satisfaction on a particular product or service. Radical change in the product This change is associated with research and discovery on a given product as well as other types of activities that adopt creativity. Usually, the radical change is done following customer needs that are either unmet or unarticulated. The change can occur in terms of improving an available product in order to cater to the needs of the customer. As such, the change goes through a development process and finally comes out with a new or an improved type of the original product (Belliveau, Griffin and Somermey er 12). Evident, radical changes are inevitable since they help in developing as well as improving customer care. For instance, premium chocolate can undergo radical change based on the recent studies that most of the people in UAE are obese. The radical change in such a scenario would lead to the adoption of alternative chocolate ingredients that would not result in obesity among consumers. Incremental improvement on the product Creatively, businesses can decide to improve parts of an existing service or product. Usually, in most of the cases, additional changes are implemented following a need to improve the product so that it matches the market value or customer demand. Evidently, an incremental change in any form of product or service aims at improving customer care. In addition, the adoption of an incremental change should take consideration of the changing consumer behavior. Such changes ensure that the emerging issues about a product are laid out clearly, and the necessary im provement done.Advertising We will write a custom assessment sample on Premium Chocolate in UAE specifically for you for only $16.05 $11/page Learn More Innovational promotional and distribution strategies to promote Premium Chocolate in UAE Usually, businesses tend to make use of existing innovations as opposed to developing new ones. Nevertheless, the innovation that any business adopts depends on the needs of the business as well as the customer’s demand. As such, companies can make use of technology in promotional as well as in distribution of its products. Business carry out product promotions with the sole aim of increasing their sales, attracting new customers, improving brand image as well as enhancing the brand identity. As such, businesses benefit from product promotion and distribution strategies in that they generate consumer demand. In addition, such policies are beneficial to consumers in that they avail certain goods and services t o consumers. Following the growing competition, it is important for any business to ensure that they engage in promotional and distribution strategies that are based on innovation. Such a process will ensure that they remain in business. For this reason, the Premium Chocolate manufacturers in UAE can adopt a number of the following innovational promotional and distribution strategies. Robust sales activities According to statistics released by the AC Nielson’s Retail Audit, the market for chocolate in United Arabs Emirates is drastically growing. It is estimated to have 27% and 14% value and volume growth respectively. Following such statistics, there is a high probability that the competition for the production of chocolate will increase.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to be competitive, therefore, Premium Chocolate should adopt robust sales activities that are based on innovation. The advancement in technology has led to improved ways of sales promotion due to the availability of online platforms. Online sales sites offer a reliable platform where businesses can meet potential clients. However, in the case of premium chocolate, the sales activities ought to be directed at different groups. People falling in the 15-64 age bracket in UAE have been identified as target group for chocolate consumption and are thus very significant in determining market share. Push and Pull strategies Demand for a particular product calls for the push and pull strategies. Usually, a push approach to product promotion adopts an innovative design whereby goods and services are sold to resellers. Campaigns under the push strategies entail promotional features such as quality guarantee, free trials, and discounts offers. Such proposals are likely to entice custom ers to make a purchase (McLean-Conner 21). The pull strategy, on the other hand, depends on demand and targets the end user. Usually, customer care for any business may become low due the retailer becoming reluctant and thus fail to buy from the manufacturer. For this reason, companies should develop strategies (promotional and distribution) that are based on new technology. Adopting such strategies places any business at the upper hand to avail goods to customers and to assess the level of their customer’s satisfaction. Hybrid strategies Hybrid approach uses technology to combine both push and pull approaches. As such, a business can make simultaneous initiative to end users and resellers. Such strategy is important since it ensures that the final customer gets a constant flow of products either from distributors or directly from the manufacturer. From the above, it is evident that the strategy that a business adopts plays a significant role in determining how satisfied thei r customers are. Works Cited Belliveau, Paul, Abbie Griffin, and Stephen Somermeyer. The PDMA Toolbook 2 For New Product Development. Hoboken, N.J.: Wiley, 2004. Print. Macaulay, Linda A. Case Studies In Service Innovation. New York, NY: Springer, 2012. Print. McLean-Conner, Penni. Customer Service. Tulsa, Okla.: PennWell Corp., 2006. Print. This assessment on Premium Chocolate in UAE was written and submitted by user Santiago N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.